101 Ways to Promote Your Tourism Business, Second Edition

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors to Your Site and Your Destination

Do More Business Online!

The number of people turning to the Internet for vacation and travel planning has increased dramatically and the trend is only accelerating. Getting Internet users to visit your Web site will result in dramatically increased revenue if your Web site is effective, interactive, and well promoted.

In 101 Ways to Promote Your Tourism Business Web Site, internationally recognized tourism Internet marketing expert Susan Sweeney provides proven promotion techniques that help you increase traffic to your Web site and then convert curious visitors into paying customers… again and again. This book (along with the “members only” companion Web site) gives you practical tips, tools, techniques, resources, and step-by-step strategies to help you increase your bookings and make more money. Hotels, motels, country inns, bed & breakfasts, theme parks, adventure tours, campgrounds, tour operators, fishing camps, guides, outfitters, destination marketing organizations, or anyone involved in tourism will find this combination book/companion Web site invaluable.

Each book comes with a password providing access to the companion Web site which keeps you up to date with the latest changes in the fast-paced world of online tourism marketing.

This book will help you:

• Drive more potential customers to your Web site
• Optimize your site for search engines
• Learn what techniques work best in the online tourism arena
• Make effective marketing use of consumer generated media, mail lists, meta indexes, e-zines, podcasting, blogs, wikis, mobile marketing, autoresponders, social bookmarking, and more
• Leverage the power of e-mail in tourism marketing
• Use offline promotion to increase online traffic
• Use competitors’ sites to your advantage
• Develop viral and permission marketing campaigns
• Learn how to use Web metrics and Web traffic analysis to increase sales
• Stay current through the Members Only Web site

See what others have to say…

“Absolutely fabulous! Susan is the very best resource for tourism Internet marketing.”
— Dennis Campbell, President Ambassatours Gray Line
www.ambassatours.com

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized tourism Internet marketing expert, consultant and speaker. She is the author of eight Internet marketing books including 101 Ways to Promote Your Web Site, 3G Marketing on the Internet, and The e-Business Formula for Success. Susan developed the popular two-day Tourism Internet Marketing Bootcamp in addition to webinars and e-books on the topic. She is a CA (Chartered Accountant) and a CSP (Certified Speaking Professional) and has been inducted into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Waverley, Nova Scotia and Ft. Myers, FL.