101 Ways to Promote Your Web Site, Seventh Edition

Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

Get More Traffic and Increase Sales!

Getting targeted traffic to your Web site will result in dramatically increased revenue if your site is effective, interactive, and well promoted. But how can you get more targeted traffic to your Web site? In 101 Ways to Promote Your Web Site, internationally recognized Internet marketing expert Susan Sweeney tells you how with proven tips, tools and promotional techniques.

In this freshly updated Seventh Edition, Susan Sweeney helps you get on top of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, consumer generated media, and mobile marketing. This book (along with the “members only” companion Web site) gives you practical tips, tools, techniques, and step-by-step strategies to help you increase your conversions and make more money online. Entrepreneurs, corporate marketing managers, small business owners, consultants, Webmasters, individuals, new media professionals, and Web site designers will all find this book invaluable for developing their online strategies.

Included with this book is a personal password necessary for accessing the companion Web site which leads you to up-to-the-minute Internet marketing news, expanded information, tips, tools, techniques, and other helpful Web site promotion resources. This book/Web site combination is unbeatable.

This book will help you:

• Drive more of your targeted customers to your Web site
• Optimize your Web site for search engines
• Make effective marketing use of consumer generated media, mail lists, meta indexes, e-zines, podcasting, blogs, wikis, mobile marketing, auto-responders, social bookmarking, and more
• Leverage the power of e-mail in online sales
• Maximize “pay-per-click” search engine sponsored listing strategy
• Incorporate a dynamite media and public relations strategies
• Keep your customers coming back
• Use competitors’ sites to your advantage
• Develop viral and permission marketing campaigns
• Learn how to use Web metrics and Web traffic analysis to increase sales
• Stay current through the companion Web site

See what other readers have to say…

“Since I began using some of the ideas in this book I have built my Internet sales from $1,200 per month to more than $1,000,000 per year…”
—Brian Tracy, author of Maximum Achievement (read by over 1 million people in 22 languages)

“Great stuff! Practical, powerful tips on growing sales from your website. Get it!”
—Randy Gage, author of Prosperity Mind and How to Bulid a Multi-Level Money Machine

“I have bought about 10 website books lately and this is by far the most useful. I could hardly put it down. I am not a website designer and this book is invaluable.”
—Grover Hillbolt, owner of Round Top Real Estate

“Expand your knowledge, competence, AND income by following the Internet
guru’s proven game plans. I did. They work. Guaranteed!”
—David Jackson, CSP, CEO of the Australian Salesmasters Training Company

“This book is practical and no-nonsense and helped me increase my business tenfold! Your website needs this book!”
—Cheryl Cran, CSP, author of The Control Freak Revolution and 50 Ways to
Lead and Love it

“The show we did on ‘101 Ways To Promote Your Web Site’ was a huge success.
After reading your book, our staff decided to implement your ideas to grow our
listening audience … and it worked like magic. ‘101 Ways to Promote Your Web
Site’ is a must read.”
—Bob Sommers, host of the Recognized Expert Marketing Show, RecognizedExpert.com

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized Internet marketing expert, consultant, and speaker. She is the author of eight Internet marketing books including 3G Marketing on the Internet and The e-business Formula for Success. Susan is the founder and owner of eLearningU.com, an online learning portal that offers courses on every subject imaginable related to business. She developed the popular two-day Internet Marketing Boot Camp in addition to webinars, seminars on CD, Internet marketing training programs, and e-books related to Internet marketing. Besides being a well-known author, Susan is a CA (Chartered Accountant) and a CSP (Certified Speaking Professional) and has been inducted into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Waverley, Nova Scotia, and Ft. Myers, Florida.