Protect Your Great Ideas for Free!

Free Steps for Protecting the Valuable Ideas Generated
by Every Business Owner, Entrepreneur, Inventor,
Author, and Artist

Turn Your Great Ideas into
Valuable Assets!

by J. Nevin Shaffer, Jr., Esq., Your Plain-Speaking Attorney

You have great ideas–whether you know it or not! If you are in business, then you have brands, trademarks, trade secrets, and more that are well worth protecting–and it’s free, but you have to do it right! If you are an inventor, then you have ideas that need protecting–but you don’t have to spend thousands of dollars to do so. In fact, artists, authors, journalists, songwriters, poets, Web site designers, programmers, employees, podcasters, bloggers, and just about anyone else all have great ideas to protect–and this book tells you exactly how to do it in easy-to-understand terms. In this fast-paced and humorous book, you will learn how best to use the many tools for turning your great ideas into assets such as trademarks, copyrights, patents, trade secrets, licenses, and more so that you don’t lose control of your great ideas.

There are other books written by various inventors, entrepreneurs, journalists, artists etc. But protecting your great ideas must be done correctly, so you need the advice of an experienced professional, not an amateur or ivory tower lecturer. That is, you need this book written by J. Nevin Shaffer, Jr.–a popular and plain-speaking intellectual property attorney who has specialized in helping everyone from individuals to Fortune 500 companies protect their great ideas-without wasting money. His whimsical style makes it a pleasure to get the vital information you need to protect your great ideas for free.

Included with the book is a personal password necessary for accessing the companion Web site, which leads you to additional resources to help you protect your great ideas. This book/Web site combination is unbeatable!

This book will help you:

• Protect your great ideas for free
• Turn the ideas hidden in every business into valuable assets
• Protect your great idea without the need for an expensive patent
• Earn money by licensing your great idea
• Know what to do if you are an employee with a great idea
• Protect your customer lists and other trade secrets
• Find your “shortcut to other people’s money”
• Learn from real life examples

See what other readers have to say…

“Nevin Shaffer will give you all the information you need to protect your great ideas; just don’t get him started on the glory days of Navy football.”
—Dr. Ray Smilor, President, Foundation for Enterprise Development, La Jolla, California.

“The information found in this fast-paced, detailed, and funny book arms our graduate students with valuable business information.”
—Gary M. Cadenhead, Ph.D., Director and Senior Lecturer at the McCombs School of Business, University of Texas at Austin.

“Nevin lays out this complex area with spirit and fun and without the typical lawyer gibberish.”
—Dr. Ray Smilor, President, Foundation for Enterprise Development, La Jolla, California.

About the Author

J. Nevin Shaffer, Jr., Esq. is a licensed intellectual property attorney with over 26 years’ experience helping individuals and businesses of all sizes make the most of their great ideas. Nevin is an Eagle Scout, one of the few people who actually bought a ticket to Woodstock, and a retired Navy Commander who served in Vietnam. He has an engineering physics degree from the United States Naval Academy, has an MBA from the University of Houston, and earned his Juris Doctorate degree in law from St. Mary’s School of Law in San Antonio, Texas. Nevin lives in Gulf Breeze, Florida, with his wife Norma, two children Ellen and Nevie, and two goofy cats named Tony and Chico.