Though the integration of the Internet into our daily lives is a relatively new phenomenon, it is already difficult to remember life without it. Today we can, send messages around the world, research any topic, shop for shoes, pay our bills, and view high-resolution satellite imagery of Mount Kilimanjaro all while in our pajamas. We can explore virtual worlds, attend online meetings, see through the eyes of the Hubble telescope, read publications from around the world, watch activities inside International Space Station, download music, movies, TV shows, recipes, lectures from top universities, and the list goes on. There are ?? Internet users today and the growth is still ??.
Behind the many products and services available on the Internet are countless businesses large and small. That’s why today, Internet technology is involved with most every product and service IBM offers.
But it wasn’t always like this…
In 1990 no one had ever heard of the Internet. In 1995 there were 16 million Internet users. Just five years later at the end of the 1990’s, there were 248 million Internet users. This meteoric growth of the Internet spurred a gold rush mentality as start up companies came up with many innovate ways to capitalize on the Internet phenomenon.
The rapid rise of Internet use along with a very successful Netscape IPO in August of 1995 convinced IBM that something important was in the making and it was time for action. So then IBM CEO Lou Gerstner commissioned a task force to look at how best IBM should proceed. The recommendation – IBM should form and Internet Division to act as an experimental technology sandbox. So the Monday after Thanksgiving that year, Lou summoned Irving Wladawsky-Berger, then General Manager of the UNIX-based RS/6000 Division, to his office and asked him to lead the new division. When Irving asked, “What does an Internet Division Do?” Lou’s answer was “… it’s your job to figure that out.” And so the Internet Division was born.
What Irving and his new division team quickly learned was that the best way to figure out what IBM should do was to talk to customers and see what they were doing with the Internet. So the Internet division invited customers to visit the lab and bring real business problems to the IBM engineers and project leaders.
In 1996 shipping companies like Federal Express and UPS were already adding Web interfaces to their existing enterprise applications so that customers could track their packages via a Web browser without having to make a phone call. And hotels were allowing their customers book rooms over the Internet. So it was becoming clear that there was real business value in adding a Web interface to existing, transaction oriented enterprise applications and data bases. But IBM didn’t have any software to help customers do that. At the same time, IBM was preparing to supply all the technology to run the 1996 summer Olympic games in Atlanta. So the Internet Division decided to develop some experimental Web interface software for the transactional applications that would be used at the Olympics. The idea was to create an Web site that – for the first time – would let people get real-time results from the Olympic games over the Web. While this seems like a simple thing today, back in 1996 this was a big deal because no one had ever done that before. And since no one knew how many people would actually use the Olympic Web site, scalability was an important issue.
Since there was no software available that could meet the scalability requirements of the Olympic Web site, the Internet Division team turned to another IBM research project which had developed some software called Web Object Manager (WOM). WOM was used to pull race results from a database and populate Web page templates – one of the first database-driven Web sites which are commonplace today. And while IBM had it’s own HTTP server software, the Internet Division team decided to use the open source Apache HTTP server because they felt it was a much better choice. In fact, this was one of IBM’s first forays into the world of open source software.

When the Atlanta Olympic games began, the Web site experiment was ready to roll and it worked perfectly. In fact, when some of the other more traditional IBM systems in use for the Olympics experience problems in the opening days, everyone turned to the Internet Division’s experimental Web site for results and fortunately it continued to work perfectly. And since the Olympic Web had suddenly grown more important, the design team in Southbury Connecticut stood watch sleeping in their offices for almost two weeks to make sure things kept running smoothly. When Irving would visit the team, all he could do was go the the local “Stu Leonard’s” grocery store and bring them food. According to Irving, “The last thing my team wanted me to do was write any code… but they welcomed the food.”

By the time the games had concluded, the Olympic Web site experiment had clearly demonstrated the value of a highly scalable Web site. We are experiencing a confluence of transaction processing, distributed computing, and the World Wide Web. And as more businesses were attracting more and more people to their Web site front ends to their traditional enterprise transaction processing applications, it became increasing clear that IBM had to do something more than just experimental software.

“IBM will position mainframes as super servers by the mid 1990s.”
Daniel Burris (1992)
Forecaster/futurist
source

“By the year 2005, [we] will spend more hours on the Internet (or whatever it’s called) than watching network television.”
Nicholas Negroponte (1995)
Co-founder of MIT’s Media Lab
source

“The last thing my team wanted me to do was write any code… but they welcomed the food.”
Irving Wladawsky-Berger, General Manager, IBM Internet Division

The Birth of WebSphere

Today, WebSphere is the centerpiece for businesses building Internet business infrastructures and Service Oriented Architectures. Today there are over 100,000 WebSphere customers.

But it wasn’t always like this…

By the end of 1996, several things had come together. First, there was a confluence of technology trends: transaction processing, distributed computing, and the explosive growth of the World Wide Web. The Internet Division’s was just coming off of a very successful Olympic Web site experiment built on Web Object Manager and was starting to work with Steve Mills, ?? of the IBM Software Division, to go beyond the experimental stage. And since 1994, the IBM Software Division, under the leadership of IBM development executive Robert LeBlanc had been working with IBM Research and experimenting with an object oriented programming project inherited from the IBM PC division for distributed computing environments known as SOM Objects.

Then one day Robert LeBlanc and Don Ferguson from IBM Research visited a small mid-western insurance companion who was participating in a “first of a kind” pilot project with IBM Research. They discussed what the future application platform would look like. At the time, customers were building Web application on HTTP servers with ad hoc services that they were creating. The group discussed the need to put the services needed by most every Web application into an application platform that would allow clients to build applications and inherent all of the services that were typically needed by every Web application.

“The first implementation of this concept was built on top of C++ and CORBA services and we called it Component Broker,” explains Robert. “After working with this and some other clients, we quickly decided we were probably on the wrong technology and we decided to move it over to Java. Java was becoming very popular and the Internet had just started to absolutely explode.”

At the time there were only six or seven people that formed the core of the team. Robert recalls the team’s epiphany, “Wow… you know what… we think can build this application server that makes it easier for client to build applications that use the Web as a transport… to do online commerce and provide the next generation of capabilities.”

From there, the vision caught fire within IBM and the team began the culturally and technically difficult tasks of leveraging and combining the disparate code bases resulting from several independent efforts including Component Broker, WOM, Servlet Express, distributed transaction servers (CICS/6000 and Transarc’s Encina), network dispatchers, servlet engines, connector technologies, and other individual pieces of technology. “We had people in Hursley, Rochester, Toronto, Austin and other labs around the world working on it and it wasn’t even an official project… people just had the passion because we saw this next generation of computing that could be a game changer.” Eventually, the project was formalized under the code name “Hurricane.”
==== Figure ?? ==========
Component Broker (J2EE/EJB container) ——————
|
WOM —-> Servlet Express (Web container function) —|——-> WAS (J2EE app server)
|
Distributed CICS/Encina ————————————–

Right from the very beginning, WebSphere was really driven and defined by customers. Every senior. engineer on WebSphere would spend days upon days out at the customer site really understanding how they used the product.

IBM felt it was critically important to adhere to open standards in the new Web application server category to avoid fragmentation, encourage adoption, and set the stage for explosive growth in the face of competing approaches in the marketplace at that time. So Steve Mills decided to ship it with the very popular Apache HTTP server rather than IBM’s own technically solid but less popular HTTP server. This heralding a new direction for IBM Software Group – a direction focused on leveraging standards and open source software. IBM joined the Apache organization and contributed technology for it’s own HTTP server to the Apache project. This was the first of many such actions IBM would subsequently take to support and participate in other open source initiatives.

Just before the announcement of WebSphere, IBM knew it would have to play catch up in the emerging Web business market. While IBM was as strong as ever with it’s traditional enterprise customer base, IBM was not known as a company that could help customers bring their business to the Web. So Steve Mills tapped Sandy Carter, then working as ??, and at a dinner one night and asked her to help with the marketing of WebSphere. Sandy’s answer, “What’s WebSphere?” Steve explained it was a new web application server soon to be announced. Sandy agreed and began working with Robert LeBlanc.

======= Sidebar =======
The WebSphere Geek Spas
To help increase awareness of WebSphere among the top Web application development firms, IBM used novel approaches such as the Geek Spa concept. In places such as the Manhattan, San Francisco, and London, the IBM Web Systems Integrator program would recruit such firms by inviting them to attend Geek Spas where they would be pampered with massages in addition to WebSphere demonstrates… a strategy that worked quite well.

====================

It was decided that IBM would announce this new Web application server at an upcoming IBM Technical Interchange Conference in Orlando, Florida. But what about the product name? The first choice was “WebSphere” but that name was owned by a small Web integration company based in Carlsbad California. So working anonymously through lawyers, IBM approached the company about buying the name. Negotiations went back and forth right down to the last minute. IBM had offered about $40,000 US for the name WebSphere… but there was still no deal. As it turns out, the owners of the California-based company were surfers. So IBM offered to throw in an all expenses paid trip to Hawaii for the owners… and that closed the deal. IBM concluded the deal on a Friday night and announced WebSphere Application Server and WebSphere Studio on the following Monday, May ??, 1998.

The marketing team executed a high-profile launch of WebSphere. In fact, this was the first IBM software program to execute a simultaneous worldwide launch. But when WebSphere was first launched it was a bit behind the competition in the Web application server arena. As Robert LeBlanc puts it, “We didn’t get it right the first time. We probably rewrote WebSphere three times before we finally got it right but we did it with the customers. It was really a good example of listening to the customers and driving the product in the direction of value for the customer. We had the vision and customers told us how they wanted to do in my business and how they wanted to build applications and they affected our tooling.”

So IBM played the role of the underdog for awhile and they played it well - even making a video depicting WebSphere as a go kart racing (and winning) against Indi 500 cars. IBM also raised the bar by elevating the discussion from WebSphere as an application server to WebSphere they key component in a broader e-business infrastructure. An infrastructure that could support enterprise class ebusiness… not just a Web site.

Soon, with well-executed marketing programs including innovations such as “geek spas” (see inset) combined with the efforts of the software development team, WebSphere was able to catch and then pass the competition.

“WebSphere is at the confluence of three major trends… transaction processing, distributed computing, and the World Wide Web.”
Albert Spector, then CEO of the IBM subsidiary Transarc

“Customers really pushed us… they pushed us with scenarios where they were using WebSphere in ways we had never seen before… what a whirlwind that was.”
- Craig Hayman, Vice President of Development for the WebSphere portfolio

“At the second Apache conference, there was a guy that had shaved into the hair on the back of his head the message “WebSphere is cool.”
Tom Inman, IBM Information on Demand ….??

“IBM is known classically for its role in transaction processing… but we were really nothing on the Web. But when we did the Olympics… people started noticing us… as a Web company.”
Jerry Cuomo, IBM WebSphhere CTO, Fellow, and Vice President

“The ‘Web” in WebSphere was really formed with the help of IBM Research, the Internet Division, and early adopter companies like eBay…”
Jerry Cuomo, IBM WebSphhere CTO, Fellow, and Vice President

“I’ve never worked in a start-up .com company but that’s what this IBM team felt like. It was the best time of my life.”
Dr. Don Ferguson, original chief architect of WebSphere

“Java was becoming very popular and the Internet had just started to absolutly explode.”
- Robert LeBlanc, IBM General Manager of Global Consulting Services and SOA

“I’ve never seen anything like this team in my life. Hundreds of people worked 24/7 on WebSphere. The fate of the IBM Corporation is in our hands. If WebSphere dosen’t succedd IBM will not succeed.”
- Dr. Don Ferguson, original chief architect of WebSphere

 ”It was a lot of fun back then and a fantastic time in my life, I attribute much of the sucess of WebSphers to the fantastic leadership of Steve Mills, Lou Gerstner, John Swainson, and Alfred Spector”
- IBM Sales Rep in 1995, Jill Brennan

Internet Commerce
Today the Internet is a thriving worldwide marketplace. It has opened a whole new world of ways for businesses to serve customers, streamline supply chains, and partner with other businesses. WebSphere is the bedrock foundation for the Internet commerce systems for many businesses…. market share…etc.??

But it wasn’t always like this…

While WebSphere Application Server was underway inside the IBM Software Division, the Internet Division was still hard at work talking to customers to see what IBM should do next in the e-business arena. Outdoors catalog company L. L. Bean was one of those customers.

Based in Freeport, Main, L. L. Bean had been in business for 84 years. They launched a Web site in 1995 to provide outdoor enthusiasts with a wealth of valuable information. You could get all the information you need to research and plan trips to state and national parks, plan cross country skiing trips, and learn about wilderness first aid. You could also communicate with customer service… but you couldn’t place an order online. For that you had to make a phone call.

Now L. L. Bean wanted to add the ability to take orders from their customers over their Web site. As it turned out, IBM had some experimental software called Net.Commerce which the Internet Division had just used as part of their 1996 Atlanta Olympic experiment to power the Olympic Ticket Server. At this time, the Olympic Ticket Server was the largest commercial Web site on the Internet so IBM had gained valuable experience and was ready to help L. L. Bean.

So by the end of 1996, L. L. Bean had launched the online ordering capability for their Web site and become the first catalog retailer to create its electronic catalog on an IBM Net.Commerce system. The lbean.com Web site quickly became one of the top-rated e-commerce sites in the industry. Their site has won numerous awards and accolades over the years, such as Best Catalog Website, Internet Retailer’s Best of the Web, Forrester’s Best of Web Design, Web Marketing Association Standard of Excellence and more. Today, the web is its biggest single sales channel.

Once again, the success of the Net.Commerce project with LL Bean prompted Irving Irving Wladawsky-Berger meet with Steve Mills in order to move Net.Commerce past the experimental software stage. So the IBM Software Division and Robert LeBlanc’s team once again went to work.

“In the early days, WebSphere was not a brand. It was actually a product name for the application server. We took the Net.Commerce product that had been written on C++ and moved it over to WebSphere and all of a sudden WebSphere became a whole set of capabilities that sat on top of the application server,” explains Robert. “Then we started to see other capabilities and other ways to use the technology and decided that WebSphere is more than just an application server.”

In the late 90s, IBM decided that WebSphere had to become a brand so they could build an integrated family of software that would provide a complete foundation for enterprise level e-business. A foundation that would allow clients to quickly build applications and add value to their business. So in 2000, Net.Commerce joined the WebSphere family as WebSphere Commerce Suite.

“… we did ‘fast, furious, and flexible’ advertising around WebSphere Commerce to get the brand in front of people… and we were very successful in making WebSphere the ebusiness brand of choice through WebSphere Commerce.”
Sandy Carter, IBM Vice President of WebSphere and SOA

“In presenting secure on-line ordering, we seek to offer customers a convenient way to shop, and to assure them they will receive the same friendly and knowledgeable service they have come to expect from our catalog customer service representatives and the sales staff at our retail store.”
- Chris McCormick, L.L. Bean’s senior vice president, advertising and direct marketing (1996)

* History of Internet Commerce on IBM.com
* L. L. Bean Web site

WebSphere Comes of Age

Today’s businesses are able to build a sophisticated new generation of Web-enabled applications fully integrated with workhorse legacy systems on top of the enterprise-class infrastructure provided by WebSphere. What started out as a humble application server has blossomed. WebSphere is now a complete set of products that together form a rock-solid and rich foundation providing scalable and secure Internet commerce, customizable portals, flexible messaging, nimble integration of disparate applications, and the cornerstone of a robust and flexible SOA architecture.

But it wasn’t always like this…

By the year 2000, WebSphere was just starting to gain some traction. Market share for WebSphere Application Server had reached 22%. The WebSphere Commerce Suite had been added and WebSphere had become a brand not just a product. But that is far from the end of the story – WebSphere was about to expand.

Next…

====== Sidebar ========
The ebay Story
??
====================

As the number of WebSphere users began to grow, so did interest in a WebSphere user group. So in March of 2001, IBM helped form the WebSphere User Group which was launched in March of 2001 in Las Vegas. They began to hold meetings and built the WebSphere User Group Community Web site. By 2003, there would be over 5,000 members.

As it turned out, there was another technology thread that had been on a convergent path with WebSphere for quite some time – a thread that started with the trend towards client/server computing that emerged years earlier in the 1980’s. In contrast to centralized computing environment where users interacted with mainframe computers located in a central data center, client/server computing enabled departments or individual users to select, install, and use their own computer systems to do their jobs. To the departments and individual users, this was a good thing because they could now address their own needs with local computing solutions without having to wait for an overworked IT department to solve their problems.

But this departmental autonomy came at a cost. Soon a diverse set of platforms, applications and skills started to proliferate. Information became spread across disparate servers, application programs, and data formats. That is, “islands of information” began to form. If a business was involved with mergers and acquisitions, still more islands of information would appear. This unstructured fragmentation eventually led to problems in customer service, data integrity, business process efficiency, and information consolidation thus hampering operations and effective decision making at all levels of the business.

During this time, IBM had recognized a need for what we now call message-oriented middleware (MOM) – especially from their customers in the finance industry. Message-oriented middleware had the potential to enable almost every application to share information with any other application based on an asynchronous messaging paradigm – now known as application integration. The IBM Hursley lab, working with a partner named System Strategies Inc. had developed and launched some message-oriented middleware called MQSeries in 1993. MQSeries was an elegant solution that helped businesses integrate those islands of information and streamline internal and customer-facing business processes. It’s broad platform and programming language support helped WebSphere MQ become a de facto standard.

As Steve Mills explains, “Prior to this idea of message oriented Middleware everybody was just moving things on a file basis or attempting to create their own protocol structures for transporting bits of information across the wire. MQ came in, provided the standard set of interface structures to do that common protocol, common interfaces on either end, guaranteed once and only once delivery login and recovery, a lot of important basic services. MQSeries was moved under the IBM WebSphere brand in June of 2001 under the name WebSphere MQ and today provides the asynchronous transaction processing services that are needed in so many situations.

WebSphere MQ was soon augmented by WebSphere Message Broker. This software component was designed to sit between end points (applications and data sources) and mediate. This simplified things because now each end point could communicate with one destination - WebSphere Message Broker – rather than all of the endpoints. Message Broker would inspect each message in flight and route it to one or more destinations. Decisions as to where to route the information to and how to format it were now the responsibility of the broker.

Ever since the launch of WebSphere in 1998, the IBM team involved had been working hard to gain the attention of the industry and customers in the Web arena… not an easy thing to do. Then as Robert LeBlanc puts it, “I finally figured out that we had really made it when I was at a Gartner conference in Orlando in about 2002. Microsoft CEO Steve Ballmer was speaking on stage. They asked Steve, ‘What are the top three things that keep you up at night.’ His answers were security, Linux, and… WebSphere. A CIO sitting next to me asked asked me, ‘What is WebSphere?’ I explained it to him and he said, “Wow that sounds pretty cool… I’ll have to go investigate that.”

“I can’t think of any other thing that we have done in our software business that has had such a huge impact on an industry.”
- Robert LeBlanc, General Manager of IBM Global Consulting Services and SOA

“When WebSphere was selected by eBay in 2001, it was a quintessential Silicon Valley win for WebSphere… and a turning point in it’s adoption businesses who were not the traditional IBM customer at the time.”
- Jill Brennan, an early member of the IBM WebSphere sales team

“I remember back in 1998 when all the WebSphere specialists could all fit in one car… I knew WebSphere had made it when - two years later - I went to speak to the IBM WebSphere services team in Las Vegas and there were 800 people in the room.”
- Don Ferguson, the original chief architect for WebSphere

“WebSphere started out as an application server… and we have been able to build on that foundation…. Commerce Server, Portal Server, and now Process Server.”
- Jerry Cuomo, IBM WebSphhere CTO, Fellow, and Vice President

“I think it’s really significant that we are also celebrating the 15th anniversary of WebSphere MQ… It fundamentally changed messaging for the industry… and it’s had a profound effect on our business and on our customers as well.”
Tom Rosamilia, General Manager, IBM Application and Integration Middleware

WebSphere Application Server was the first product to ever be offered with the name “Express” after it.
- Shawn Jones, IBM WebSphere Marketing Director

“Technology by itself is not interesting… it doesn’t pay the bills… it doesn’t actually do anything to move the value proposition forward… I hope we always retain that relationship back to business value.”
- Rob High, Chief Architect, IBM Distinguished Engineer and SOA Foundation Chief Architect

“Customers said these development tools helped make WebSphere successful.”
- Tom Inman, ??

“…we acquired many products… we’ve developed many products… but our strength is really the integrated WebSphere platform and breadth of the technology we can bring… this really helps our customers with their deployments.”
- Tom Rosamilia

MQ Customer references
MQ Customer videos

WebSphere Message Broker v6 presentation

=============== Above this line is now on Google Docs =================

New Flexibility through SOA

Today, businesses are rethinking their enterprise architectures and turning towards the Service Oriented Architecture (SOA) model. With SOA, enterprise application programs are woven together from a growing set of “services.” These service may be those developed internally or increasingly they are services developed by other businesses and offered in the emerging marketplaces for SOA services… the ultimate mashup.

In many businesses, IBM WebSphere is the foundation for SOA. The WebSphere portfolio includes components such as Process Server, MQ, and ESB, and others which together provide the enterprise-class function needed for successful SOA implementations.

But is wasn’t always like this…

Until recently, the application programs used by businesses were often monolithic and self contained - designed and built around the specific business requirements of the day. So later, when a business professional would recognize a new business opportunity, the time and cost to modify application programs as needed to pursue the idea… would kill it. Over the years, countless opportunities have been lost like this due to an inflexible IT architectures.

By ??, an new architectural style known as the service oriented architecture (SOA) had emerged. SOA promised to drastically improved the productivity of software development teams. But even more importantly, SOA affords greater flexibility so that a business can easily change both internal and customer-facing business processes in response to a changing marketplace.

IBM WebSphere was in the right place at the right time. As Craig Hayman, IBM Vice President for Development of the WebSphere Portfolio, recalls, “An interesting turning point in SOA and WebSphere came at an Inner Circle events in Cancun in . For the first time we saw the need to add services around an application server. That was a thought the really sparked imaginations and led to the synergy between WebSphere and SOA we see today.”

The WebSphere development team went to work and their efforts combined with various acquisitions during the 2000’s helped WebSphere get ready for SOA. In November of 2005, Websphere Enterprise Service Bus (ESB) was announced. EBS provided Web services connectivity, standards-based connectivity, and an application integration solution complete with adapters for hundreds of third-party application programs.

In ??, WebSphere Process Server was added to the SOA line up. Process Server provided a single integrated server for SOA process execution. It was built on top of Websphere Application Server and worked with ESB. Process Server was able to manage both automated processes and processes performed manually by humans. It provided business managers with a fast, automated, and dynamic way to change the workflow of a business process thus achieving business flexibility.

These are just some examples of how IBM software developers put their collective mind towards helping customers succeed with SOA using WebSphere. Now it was time to spread the WebSphere/SOA message so Sandy Carter, Director of Marketing for SOA, went to work. As Sandy explains, “…in 2005 we connected WebSphere to SOA. That has really catapulted the brand which then became the first IBM brand to ever out pace Microsoft in unaided awareness…” Sandy even published a book entitled, “??” to help get the word out… SOA offered real business benefits and WebSphere was ready to deliver on the SOA promise.

Today WebSphere leads the software industry in message-oriented middleware and stands as the Universal Messaging Backbone foundation for many customers adopting SOA principles.

“…but the next wave… the next generation… will all be around the business side… not just SOA but business solutions that are powered by SOA.”
Sandy Carter, IBM Vice President of WebSphere and SOA

“We fundamentally built SOA capability into WebSphere to the point where WebSphere is the brand for SOA.”
- Robert LeBlanc, IBM General Manager of Global Consulting Services and SOA

An Eye Towards the Future

WebSphere’s future strategy is to continue building on our SOA platform to enabling true business flexibility
Virtualization
How will WebSphere go Green?

Many of the IBM customers who started with WebSphere Application Server have since expanded into MQ Series, WebSphere Portal, process server, Rational, Tivoli for security, Information Management, and other IBM software.

=========
Irving
WebSphere team is already looking at how to integrate support for social networks and virtual worlds

Also, looking at using WebSphere for cloud computing - scalability measured in hundreds of thousands of nodes maybe millions of nodes and maybe support billions of people/mobile devices and 100s of billions maybe trillions of sensors like RFID tags that you want to keep track of in real time.

Green computing
Keep track of what data center is doing and somebody has to be the application manager and monitor which applications are getting hot – maybe literally. WebSphere definitely has a big role in keeping track of whats going on at the application level.

Websphere XD is WebSphere Extended Deployment.. WebSphere Extended Deployment delivers enhanced Qualities of Service with features for optimizing IT resources. It is a suite of 3 powerful application infrastructure products that can be bought separately or as a package: WebSphere Virtual Enterprise, WebSphere eXtreme Scale, Compute Grid.

I can’t find the original announcement. But, here is the current (sorry, I know that’s not what you want - smile - I’ll keep looking)
http://www-306.ibm.com/software/webservers/appserv/extend/

WOM -> Nagano -> Network Dispatcher -> WebSphere XD

In the future , WebSphere will continue to be associated with SOA but the next wave will also be associated with the business side. What is a business user going to do … what do they care about - consumability, simplicity. Business solutions that are powered by SOA.

“As we head into the future, virtualization is going to play a huge role and WebSphere is going to lead the way… I just can’t wait for the next 10 years.”
Jerry Cuomo, IBM WebSphhere CTO, Fellow, and Vice President

Just as products like CICS and IMS now 40 years plus old continue to be an integral part of the customer environment… so will our portable middleware infrastructure be an integral part of their environments 10 years from today.”
Steve Mills, ??

“If there is any one thing that we will look back and compare 10 years from now it is that there will be a lot more automation in the infrastructure.”
- Steve Mills, IBM ??

“Historians will write that WebSphere was a fundamental game-changer… but game changers will continue to come along so WebSphere has to continue to evolve as technology evolves.”
- Robert LeBlanc, IBM General Manager of Global Consulting Services and SOA

“The amount of innovation that we have on the truck that will be rolling out in the next few years will just blow your mind… If you think you’ve seen what an application server can do… I’ll tell ya… then hold on to your hat… we’re going to knock your socks off with what’s coming.”
- Craig Hayman, Vice President of Development for the WebSphere portfolio
Year Book Signature Page

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—Cheryl Cran, CSP, author of The Control Freak Revolution and 50 Ways to
Lead and Love it

“The show we did on ‘101 Ways To Promote Your Web Site’ was a huge success.
After reading your book, our staff decided to implement your ideas to grow our
listening audience … and it worked like magic. ‘101 Ways to Promote Your Web
Site’ is a must read.”
—Bob Sommers, host of the Recognized Expert Marketing Show, RecognizedExpert.com

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized Internet marketing expert, consultant, and speaker. She is the author of eight Internet marketing books including 3G Marketing on the Internet and The e-business Formula for Success. Susan is the founder and owner of eLearningU.com, an online learning portal that offers courses on every subject imaginable related to business. She developed the popular two-day Internet Marketing Boot Camp in addition to webinars, seminars on CD, Internet marketing training programs, and e-books related to Internet marketing. Besides being a well-known author, Susan is a CA (Chartered Accountant) and a CSP (Certified Speaking Professional) and has been inducted into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Waverley, Nova Scotia, and Ft. Myers, Florida.

Resources - 101 Ways to Promote Your Tourism Web Site

News - 101 Ways to Promote Your Tourism Web Site

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Hello There…

This the the entry page for the companion Website for the book 101 Ways to Promote Your Web Site by Susan Sweeney.

To gain access, you will will need the password provided in the front matter of the book.

If you don’t have a copy yet, click here to learn more about the book and place your order. When you order do we will immediately email you the password so you will gain instant access to this companion Web site. Then you can explore this resource while your book is on the way.

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101 Ways to Promote Your Tourism Business, Second Edition

101 Ways to Promote
Your Tourism Web Site,
Second Edition

Susan Sweeney
$39.95 US
Paperback book
402 pages
ISBN 978-1-931644-62-4
May 2008
Companion Web site

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Get Visitors to Your Site and Your Destination

Do More Business Online!

The number of people turning to the Internet for vacation and travel planning has increased dramatically and the trend is only accelerating. Getting Internet users to visit your Web site will result in dramatically increased revenue if your Web site is effective, interactive, and well promoted.

In 101 Ways to Promote Your Tourism Business Web Site, internationally recognized tourism Internet marketing expert Susan Sweeney provides proven promotion techniques that help you increase traffic to your Web site and then convert curious visitors into paying customers… again and again. This book (along with the “members only” companion Web site) gives you practical tips, tools, techniques, resources, and step-by-step strategies to help you increase your bookings and make more money. Hotels, motels, country inns, bed & breakfasts, theme parks, adventure tours, campgrounds, tour operators, fishing camps, guides, outfitters, destination marketing organizations, or anyone involved in tourism will find this combination book/companion Web site invaluable.

Each book comes with a password providing access to the companion Web site which keeps you up to date with the latest changes in the fast-paced world of online tourism marketing.

This book will help you:

• Drive more potential customers to your Web site
• Optimize your site for search engines
• Learn what techniques work best in the online tourism arena
• Make effective marketing use of consumer generated media, mail lists, meta indexes, e-zines, podcasting, blogs, wikis, mobile marketing, autoresponders, social bookmarking, and more
• Leverage the power of e-mail in tourism marketing
• Use offline promotion to increase online traffic
• Use competitors’ sites to your advantage
• Develop viral and permission marketing campaigns
• Learn how to use Web metrics and Web traffic analysis to increase sales
• Stay current through the Members Only Web site

See what others have to say…

“Absolutely fabulous! Susan is the very best resource for tourism Internet marketing.”
— Dennis Campbell, President Ambassatours Gray Line
www.ambassatours.com

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized tourism Internet marketing expert, consultant and speaker. She is the author of eight Internet marketing books including 101 Ways to Promote Your Web Site, 3G Marketing on the Internet, and The e-Business Formula for Success. Susan developed the popular two-day Tourism Internet Marketing Bootcamp in addition to webinars and e-books on the topic. She is a CA (Chartered Accountant) and a CSP (Certified Speaking Professional) and has been inducted into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Waverley, Nova Scotia and Ft. Myers, FL.

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Entry - 101 Ways to Promote Your Real Estate Web site

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This the the entry page for the companion Website for the book 101 Ways to Promote Your Web Site by Susan Sweeney.

To gain access, you will will need the password shown on page vi of the book.

If you don’t have a copy yet, click here to learn more about the book and place your order. When you order do we will immediately email you the password so you will gain instant access to this companion Web site. Then you can explore this resource while your book is on the way.

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101 Ways to Promote Your Real Estate Web Site

101 Ways to
Promote Your
Real Estate Web Site
Susan Sweeney
$39.95 US
Paperback book
383 pages
ISBN 978-1-931644-63-1
February 2008
Companion Web site

Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Web Site

Increase Your Real Estate Sales Online!

An increasing number of real estate buyers and sellers are making the Web their first destination. So now is the time to stake your claim in the Internet land rush with an effective and well-promoted Web site. Getting potential customers to visit your Web site rather than those of your competitors can mean thousands of additional commission dollars in your pocket every month.

In 101 Ways to Promote Your Real Estate Web Site, widely recognized expert Susan Sweeney provides proven promotion techniques that help you draw buyers and sellers to your real estate Web site. If you deal in either residential or commercial real estate as an agent, broker, or firm, this book (and it’s companion Web site) is exactly what you need. Bottom line, it will help you draw more buyers and sellers to your Web site and increase your earnings.

Each books comes with a password providing access to the companion Web site which keeps you up to date with the latest changes in the fast-paced online real estate world.

This book will help you:

• Draw more buyers and sellers to your Web site
• Optimize your site for real estate-specific search engines
• Learn what techniques work best in the online real estate arena
• Make effective marketing use of newsgroups, mail lists, meta indexes, e-zines, Web rings, cybermalls, podcasting, blogs, wikis, mobile, autoresponders, banner exchange programs, and more
• Leverage the power of e-mail in real estate sales• Use offline promotion to increase online traffic
• Use competitors’ sites to your advantage• Develop viral and permission marketing campaigns
• Stay current through the Member’s Only Web site

About the Author

Susan Sweeney, CA, CSP, Hof is a partner in VERB Interactive and a renowned industry expert and consultant on Internet marketing topics. She is the author of other leading books including 101 Ways to Promote Your Web Site, 3G Marketing on the Internet and the e-business Formula for Success. She has also developed the Internet Marketing Bootcamp, webinars, and e-books related to Real Estate Internet marketing. Besides being a well-known author, Susan is a CA-Chartered Accountant and a CSP-Certified Speaking Professional. She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops and events. Susan lives in Waverley, Nova Scotia and Ft. Myers, Florida.

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Hello There…

This the the entry page for the companion Website for the book Exploring IBM SOA Technology & Practice.

To gain access, you will will need the password shown on page vii of the book.

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“More on the Web” links from the book

Here are the links referenced throughout the book Exploring IBM SOA Technology and Practice by Bobby Woolf. Explore and enjoy.

Introduction

• Check for an updated version now
• Service Oriented Architecture for Dummies
• The New Language of Business: SOA Web 2.0
• info@maxpress.com
• www.maxpress.com
• IBM Software Services for WebSphere
• WebSphere Products
• IBM Certified SOA Solution Designer
• Enterprise Integration Patterns
• The Design Patterns Smalltalk Companion
• IBM developerWorks
• WebSphere SOA and J2EE in Practice

Chapter 1:

• IBM Service Oriented Architecture (SOA)
• IBM SOA Foundation: An Architectural Introduction and Overview
• Ideas from IBM: SOA for Innovation
• IBM Systems Journal issue on Service-Oriented Architecture
• IBM developerWorks WebSphere SOA
• Information on Demand
• SOA for People: Accelerate Business
• SOA Management
• SOA Readiness Assessment
• Five SOA Projects That Can Pay for Themselves in Six Months
• IBM SOA/Web Services Center of Excellence

Chapter 2:

• Increase Flexibility with the Service Integration Maturity Model
• IBM Service-Oriented Modeling and Architecture (White Paper)
• Service-Oriented Modeling and Architecture (Article)
• IBM RUP for Service-Oriented Modeling and Architecture
• Component Business Modeling
• The Open Group Service Integration Security Model
• IBM SOA Entry Points
• Ideas From IBM: SOA Entry Points
• Entry Points Into SOA: Taking a Business-Centric Approach
• Innovations at the Front End of SOA

Chapter 4:

• WebSphere Extended Deployment
• Enhanced Infrastructure Capabilities for SOA Environments
• Tivoli Dynamic Workload Broker
• Configuring Tivoli Dynamic Workload Broker and EWLM for Efficient Job Dispatching and Scheduling
• WebSphere Datapower SOA Appliances
• Making SOA Real with WebSphere
• Web Portal Software from WebSphere
• New to WebSphere Portal
• WebSphere Process Server
• New to WebSphere Business Integration
• WebSphere Process Server: IBM’s New Foundation for SOA
• IBM Information Server
• IBM DeveloperWorks Information Integration Zone
• Bob Zurek on IBM Information Server
• WebSphere Partner Gateway
• WebSphere Partner Gateway, Version 6.0
• WebSphere Application Server
• New to WebSphere Application Server
• WebSphere Adapters
• Connect Data and Applications Across Your Enterprise
• Enterprise Service Bus
• WebSphere Enterprise Service Bus
• IBM developerWorks WebSphere Enterprise Service Bus Zone
• WebSphere Transformation Extender
• WebSphere Transformation Extender: Solve Complex Data Challenges
• WebSphere Message Broker
• IBM developerWorks WebSphere Message Broker Zone
• WebSphere Service Registry and Repository
• Introducting IBM WebSphere Service Registry and Repository
• WebSphere Integration Developer
• IBM developerWorks WebSphere Process Server and WebSphere Integration Developer Zone
• Rational Application Developer for WebSphere Software
• IBM developerWorks Rational Application Developer for WebSphere Software Zone
• Rational Software Architect
• IBM developerWorks Rational Software Architect Zone
• Tivoli Composite Application Management
• IBM Tivoli Composite Application Manager for SOA
• IBM developerWorks Composite Application Management zone
• SOA Foundation, Part 3: Managing and monitoring your SOA
• Tivoli Federated Identity Manager
• Tivoli Federated Identity Manager Business Gateway
• Tivoli Access Manager for e-business
• Tivoli Change and Configuration Management Database
• WebSphere Business Modeler
• IBM developerWorks WebSphere Business Integration Zone
• WebSphere Business Monitor
• An End-to-end Solution Using WebSphere Business Integration v6.0
• WebSphere Business Services Fabric
• Business Services Fabric: An Industry View of SOA
• Common Event Infrastructure
• Common Base Event Specification
• IBM and Cisco Collaborate on Autonomic Computing Solutions
• Standardize Messages With the Common Base Event Model
• Service Component Architecture
• Open Service Oriented Architecture Collaboration
• SCA at OASIS
• Apache Tuscany
• Getting Started With WebSphere Enterprise Service Bus and WebSphere Integration Developer
• WebSphere Process Server relationship service, Part 1: Static relationships
• Websphere Process Server relationship service: Part 2: Dynamic relationships
• Business Process Execution Language for Web Services (WS-BPEL)
• Using BPEL and EJBs with WebSphere Process Server and Web-Sphere Integration Developer
• IBM developerWorks and Business Process Choreographer Zone
• SOA programming model for implementing Web services, Part 8: Human-based Web services
• WS-BPEL Extension for People (WBEL4People)
• WebSphere Process Server Business State Machines Concepts and Capabilities
• Creating and Deploying Business Rules
• SOA Consulting Services
• SOA Business Services
• SOA Infrastructure Services
• • SOA Software Services

Chapter 5

• SOA Governance
• SOA Governance and the Prevention of Service-Oriented Anarchy
• A Case for SOA Governance
• Introduction to SOA Governance
• Advancing SOA Governance and Service Lifestyle Management
• IBM SOA Governance Lifecycle
• SOA Governance and Service Management
• IBM SOA Governance and Management Method
• IBM SOA Governance and Management Method
• Rational Method Composer Plug-in for SOA Governance
• IBM SOA/Web Services Center of Excellence

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Podcasting for Profit

New and Popular!

Podcasting for Profit
Leesa Barnes
$34.95 US
Paperback book
383 pages
ISBN 978-1-931644-57-0
October 2007
Foreword by Paul Colligan
Companion Web site

A Proven 7-step Plan to Help Individuals and Businesses
Generate Income Through Audio and Video Podcasting

Use Podcasting to Generate Income

This book provides a proven seven-step plan for leveraging the fast- growing world of audio and video podcasting to generate income or promote a business. Whether you are an individual creating your own podcast or a business owner interested in using a podcast to increase sales, this is the book for you.

In Podcasting for Profit, new media consultant Leesa Barnes shares her proven seven-step plan. At every turn, Leesa provides real-world case studies so you can see what is actually working and how. You will learn many effective techniques such as the “bread crumb” approach for selling products and services. You will see how to use advertising, sponsorship, and affiliate programs to generate revenue. Opportunities for consulting and teaching the art of podcasting to a fast-growing audience will be explored. Techniques and tools for selling premium content and memberships are explained in easy-to-understand terms.

Once you are up and running, you will need to constantly evaluate your progress. So in Podcasting for Profit, you will see how to measure your audience and understand return on investment to help you (and your sponsors) optimize your profit. You will learn the “seven habits of highly successful podcasters.”

Included with the book is a password necessary for accessing the companion Web site which provides up-to-the-minute podcasting for profit news, expanded information, a free podcasting starter kit, and other helpful resources. This book/Web site combination is unbeatable!

This book will help you:

• See if podcasting is right for you using a 20-point questionnaire
• Sell more products and services without sounding like a late-night infomercial
• Learn how to secure advertising and sponsorships even if you hate cold calling
• Offer premium content and memberships to create passive income
• Build a podcasting consulting business using a proven model
• Promote your expertise through podcasting without bragging
• Measure your return on investment using simple tools
• Learn by reviewing actual case studies
• Stay up-to-date via the companion Web site
• Get your free podcasting starter kit complete with software, services, music, and more

See what other readers have to say…

“…smart…strategic…This book is a must read…”
— Larry Lawfer, Founder, President, YourStorys

“…the most advanced examination of the money to be made…”
— Paul Colligan, PaulColligan.com

About the Author

Leesa Barnes is President of Toronto-based Caprica Interactive Marketing which is focused on helping individuals and businesses worldwide increase sales and generate an income through podcasting. Leesa teaches management teams, entrepreneurs, and organizations her insider tips on how to open doors, generate leads, promote awareness, and create revenue streams by leveraging the podcast.

Leesa has been featured in national and international media and is a recognized expert in podcasting and new media. Her proven podcast monetization strategies are featured in countless books, podcasts and self-study programs and she was declared by Canada’s Word of Mouth Expert as “one of the Top 50 Marketing & Media Bloggers in Canada.” Leesa lives in Toronto, ON, Canada.

Exploring IBM SOA Technology & Practice

Peek inside the book

Printed Version

eBook Version

Exploring IBM SOA
Technology & Practice
Bobby Woolf
$44.95 US
Print version (88 pages)
ISBN 978-0-9773569-4-2
eBook (161 pages, PDF)
ISBN 978-0-9773569-2-8
January 2008

How to plan, build, and manage a Service Oriented Architecture
in the Real World

IBM SOA Insider Shows Path to
Business Agility

Service oriented architecture (SOA) is a major technology trend
focused on making corporate information technology (IT) an enabler
of (not an impediment to) business flexibility and innovation. SOA
takes individual steps in a business process and implements each of them as a stand alone, reusable “service.” These “services” can then be configured and reconfigured to implement flexible business processes.

While SOA is not the unique province of any single vendor, IBM has taken a leadership position in the industry and is actively helping organizations in many industries be successful with SOA. IBM is in the enviable position of offering an unmatched breadth of hardware, software, and services necessary to deliver the business agility
offered by a SOA implementation. This book is intended for those interested in migrating their existing computing infrastructure in the direction of a Service Oriented Architecture using IBM technology and services.

In Exploring IBM SOA Technology & Practice, IBM SOA expert Bobby
Woolf explores IBM’s vision for success with SOA. Woolf starts by describing the reasons an organization should consider adopting SOA. Issues and challenges faced once you decide to adopt SOA are examined. Guidance is given on how to prepare, select good SOA projects, and how to structure a committee to manage all SOA projects in an organization.

Woolf then moves in for a closer look at the nuts and bolts of SOA including the IBM SOA Reference Architecture, the suite of IBM products/services (e.g. IBM WebSphere) used to implement that architecture, and SOA application development practices. Vital topics such as lifecycle management and governance are covered.

Throughout the ebook you will find direct links to a rich array of SOA videos, Webcasts, white papers, and other SOA resources to help your projects succeed.

This book is a key resource for IT professionals and business people who work closely with IT who want to learn how to use SOA to make their corporations more successful and how they can work with IBM to achieve that success.

This book will help you:

• See if SOA is right for your organization
• Identify appropriate SOA project candidates
• Understand the challenges that go along with an SOA strategy
• See the important role governance plays in successful projects
• Understand the IBM SOA Reference Architecture
• See how IBM WebSphere works with other products and services to implement SOA
• Explore links to video, Webcasts, and other online content that will help you succeed with SOA

See what others have to say…

“This book shows how to incorporate all of the working pieces for an SOA and provides the reader keen insight on how to leverage these pieces to make a service oriented architecture flourish.”
– Jon Richter, SOA Governance Lead, WW SOA Delivery Team, IBM SWG Services

“[This book summarizes] the wealth of IBM thinking on Service Oriented Architectures in this concise exposition. I shall be using this in my future SOA engagements.”
– Dave Artus, Consulting IT Specialist, WebSphere Services, IBM Hursley Labs

“The first step to consumability is documentation. This book makes SOA approachable and consumable, by providing a big picture view on SOA, and how to take the next steps.”
– Roland Barcia, Web 2.0 Enablement and SOA Assets Lead, IBM Software Services for WebSphere

“Exploring IBM SOA Technology & Practice is a comprehensive guide to understanding the anatomy of Service Oriented Architecture and its corresponding technology. Bobby Woolf’s guide will be an invaluable resource for anyone who needs to make technology decisions in order to realize SOA. My team will use it as an educational resource and a quick reference.”
– Ben Thurgood, SOA Delivery Leader, IBM Software Services, Asia Pacfic

About the Author

Bobby Woolf is a member of IBM Software Services for WebSphere, consultants who help organizations achieve success with IBM WebSphere products. Bobby helps clients successfully run projects to develop business applications using service-oriented architecture (SOA) and WebSphere Business Process Management products like WebSphere Process Server and WebSphere Application Server. He is co-author of two popular books, Enterprise Integration Patterns and The Design Patterns Smalltalk Companion, frequently publishes articles and podcasts on the IBM developerWorks Web site, presents at several conferences like WebSphere Technology Exchange, and writes a widely-read blog on IBM developerWorks. He lives in Raleigh, North Carolina.

Jaktar

New Humorous Series “Planet Jaktar Explores IBM Stuff!”

Pilot of Humorous New Series

Jim Hoskins
$?? US
Audio CD
??:??
ISBN ??
February 2006

Planet Jaktar Explores IBM Stuff!

This is the home of a playful and informative pilot project entitled Planet Jaktar Explores IBM Stuff! created by former IBMer and popular technology author [Jim Hoskins] in cooperation with Maximum Press. The pilot episode entitled Planet Jaktar Explores IBM BladeCenter provides an overview of the IBM BladeCenter server family and recently announced enhancements.

There are lots of ways to learn about the latest IBM technology, products, and services, but none are faster or more fun than listening to Planet Jaktar episodes. In this new series, an alien named Mintaka from the advanced civilization on Planet Jaktar interacts with his Earthling contacts to learn about new IBM technology. As an anthropologist specializing in the technological development of primeval cultures, Mintaka has made it his hobby to study the primitive society developing on Earth. While the astronomy is a bit tongue-in-cheek, the IBM technology discussions are right on target.

The Planet Jaktar Explores IBM Stuff! series will be